Havas Düsseldorf
Vibrant. Meaningful. Maybe a bit "rheinisch".
The Düsseldorf office brings together 150 people from a wide range of disciplines. We speak over 20 languages, with English and German being the main languages spoken daily. We are united by talent and the joy of creating ideas as well as campaigns for the holistic management and development of brands. Our work is relevant, efficient, and award-winning. Above all, it is the result of close collaboration – sometimes with other specialists and always with our clients.
In the past ten years, the number of homeless people who have frozen to death in Germany has increased by a staggering 500%. To draw attention to this tragic reality, we launched a gripping campaign together with fiftyfifty. With the striking visuals from a thermal imaging camera, we wanted to highlight the existential problem of the homeless in the cold winter days and thus create more social warmth.
As one of the world's biggest love brands nutella is reminding us that it's actually the small things in life that make us happy. The international brand campaign is highlighting the countless reasons to smile in everyday life.
More than 10 million people worldwide suffer from Parkinson's disease. The most common symptom is a tremor, usually on one side. This uncontrollable tremor makes even the smallest movements a challenge. It also makes it much more difficult to use smart devices. In cooperation with the German Parkinson Association, we have therefore developed the Staybl browser app. Staybl compensates for any tremor in real time with virtual counter-movements. This ensures significantly better readability and usability – and enables people with Parkinson's to access the Internet stably and smoothly. Learn more about Staybl at www.staybl.app.
How do German finance and a US basketball fit together? We would say pretty well. In 2021, German asset manager DWS partnered with the iconic Los Angeles Lakers. During the following year, we spread the word of this partnership: with ongoing content on social media, with events on and off the court, and with true star-appearances. Also, we built a bar.
For the new entertainment offering in Austria from CANAL+, one of the world's largest media brands, we have created a powerful 360-degree launch campaign under the motto "Unlock great Stories". The centerpiece is the 60-second spot "The Keymaker," which dramatizes the art of storytelling in an emotional, cinematic way via the metaphor of a keymaker whose art and expertise make CANAL+'s engaging content impressively accessible.
Not only do we produce an average of 1.5 projects per day for HUAWEI, we also continuously optimize our social media strategy through new formats, the creation of innovative designs, and the evaluation of previous, data-based performances - all in order to offer the HUAWEI community content on social networks that excites them.
Streaming and elaborate online formats are the most exciting digital products of this time: With DWS Investment we developed and designed the newly created streaming and content platform DWS+. From the UX concept and design to the realization of 80 video formats and a live event for the Investment Conference 2021 (attendance rate 93%).
"Forever Lasting Moments" creates an awareness of the long-term effects of disposable plastics. We show iconographic, historical events and their duration – such as the UN Climate Conference 2016 with agreements that lasted only two years (in contrast to the plastic bottles used there).
HUAWEI macht die Gestaltung des eigenen digitalen Lifestyles ebenso einfach wie individuell: Sei es das Hören der Lieblingsmusik beim Joggen, das Streamen eines neuen Films in der U-Bahn oder die Organisation des Tages. Es ist: "Your day, your way."
In the eye-opening anti-bullying campaign "Back to school. Back to normal?" we shake up the status quo together with the German initiative "Stoppt Mobbing" by prevention coach Carsten Stahl: Our film produced for the campaign not only shows in a vivid way the underestimated treatment with the topic bullying. It is also an appeal to use the time after the Corona crisis to create a new and better "normality" in which bullying has no place anymore.
Parenting isn’t easy, and when it comes down to motherhood there’s not such a thing as being the “perfect” mother. Specially when they are new to this experience, it is hard for them to relay on unsolicited advice or following unrealistic depictions of perfect motherhood on social media. With the spirit C&A’s brand philosophy “Feel Good Fashion”, we created an honest and emotional campaign that motivates new moms to feel as comfortable and proud of who they are, even if their parenting style isn’t perfect.
Just in time for World Water Day, Reckitt brand Finish is once again calling on German people to save water: The sustainability initiative "Finish saves water" sensitizes people with its message "Every drop is precious" to save water by not pre-rinsing dishes and thus protect nature in Germany. And Finish goes even further: in cooperation with the German Forest Protection Association (SDW), the brand is also reforesting drought-stricken forests.
Anyone who buys a car in Germany has many manufacturers in their relevant set; except for Citroën. No wonder that the brand awareness of the brand was at rock bottom.For Citroën's 100th birthday it was time to change something – so we changed the name: Citroën became Zitrön. Just the way the Germans have always pronounced it anyway. The rebranding was everywhere. And was advertised with an agile and cross-channel campaign.
Even if global problems seem to be far away, they have a direct impact on our local lives. And it's precisely this circumstance which the image campaign for German TV news channel n-tv picks up unwhitewashed and makes it tangible for everyone to see. Because lack of opinion should not be an option and “indifferent is no opinion”.
In Germany, we have committed ourselves to the meaningful mission of the Dutch NGO Justdiggit. An impactful initiative that uses a simple shovel to help regulate the climate in a sustainable manner. For the German brand launch we created the local website adaptation and developed the comprehensive campaign “Lasst uns die Erde abkühlen” (“Let’s cool down the earth”) with artist Thomas D as official ambassador. Since then Justdiggit has been visible online, out of home and on German TV and showcasing solutions for one of the most critical topics of our time: climate change.
For "Repicturing Homeless" we turned homeless street vendors of the local fiftyfifty magazine into stock photo models of popular motifs. In cooperation with the internationally well-known picture agency Getty Images and fiftyfifty, more than 120 stock photos have been created, showing the homeless as managers, scientists, fashion designers or business women – visual results that question the public perception of homeless people.
During the last FIFA World Cup, German people struggled to combine their two major dedications: football and work. Because with the World Cup taking place in Russian time zones, play times clashed with German working hours. We at Havas Germany found a way to bring work and football together. For our client radio.net, we developed an undercover radio device inside a regular ball pen. Once it’s connected to a mobile via Bluetooth, people can bite on the narrow end of the pen and – thanks to bone conduction technology – enjoy a private broadcast nobody else can hear.
