Havas Germany
Vibrant. Meaningful. Human.
Havas Germany brings together the most inspiring people from a wide range of disciplines. We speak over 20 languages, with English and German being the main languages spoken daily. We are united by talent and the joy of creating ideas as well as campaigns for the holistic management and development of brands. Our work is relevant, efficient, and award-winning. Above all, it is the result of close collaboration – sometimes with other specialists and always with our clients.
For more than three years, a generation of children in Ukraine has been growing up in war – shaped by sirens, flight and fear. With “Childhood ends when war begins” for #WeAreAllUkrainians, we make this hidden suffering visible and call for donations to urgently needed psychosocial support. At the heart of the nationwide campaign across TV, (D)OOH, print and social media is an AI-powered spot showing a child visibly aging within seconds. In its face, what studies have proven becomes strikingly clear: extreme psychological stress makes children age faster. An image that lingers – showing how war steals time from a childhood.
We at Havas Germany know: Fragrances trigger emotions - and so do good ideas. With our campaign for Air Wick, we combine the two. With the fine sense of smell of our ‘experts‘, we show that room fragrance can do more than just mask bad odours - it creates a feeling of cozyness. Our cute actors sniff their way through the living room and prove it: The new fragrances are so authentic that mole, hedgehog and squirrel prefer to stay indoors.
For the 2025 German federal election, Citroën put the electric car at the heart of political discourse. With the most electrifying vote of the year, the brand took a stand – with a wink, but a clear point of view: for progress, sustainability, and a better tomorrow. The campaign was brought to life through high-impact visuals across social media, online video and out of home – aired at the peak of the political season.
The Syrian-Turkish border region has still not recovered from the severe earthquakes on February 6, 2023. But no one is reporting on it anymore. To trigger the willingness to donate again, we created an unprecedented media quake on the first anniversary. Perfectly synchronized across Germany on TV, DOOH, radio, online and in social media. Thanks to donated media, "The Big Shakeup" almost doubled the donations with a €0 media budget - and positioned Aktion Deutschland Hilft as a committed long-term aid partner.
Goodbye SBK ribbon, hello SBK heart. After more than 20 years, it was time to renew the visual identity of Germany's largest company health insurance fund. Because in all these years, the lives of insured people have become more colorful, more diverse and more digital. And this is now also reflected in the new design – with a logo that has people at its heart. Different-colored geometric figures that reflect the diversity of needs. And high-contrast colors and a new font that guarantee maximum legibility.
Stadtwerke Düsseldorf has switched all tariffs for its customers to green electricity. How can you gain approval for this greening in times of high energy costs? Our answer: a 360° campaign with detailed CGI motifs that presents the switch as an important contribution to the fight against the climate crisis.
Dobendan is the market leader for throat pain relief. Less well known is their product for dry throat: Dobensana Herbal. Our TV commercial literally puts it in front of viewers' eyes – with a toss that seamlessly blends product demo and storytelling.
