The Big Shakeup The Big Shakeup
Havas Germany

Aktion Deutschland Hilft

The Syrian-Turkish border region has still not recovered from the severe earthquakes on February 6, 2023. But no one is reporting on it anymore. To trigger the willingness to donate again, we created an unprecedented media quake on the first anniversary. Perfectly synchronized across Germany on TV, DOOH, radio, online and in social media. Thanks to donated media, "The Big Shakeup" almost doubled the donations with a €0 media budget - and positioned Aktion Deutschland Hilft as a committed long-term aid partner.

Havas Germany

Cozyness all around

We at Havas Germany know: Fragrances trigger emotions - and so do good ideas. With our campaign for Air Wick, we combine the two. With the fine sense of smell of our ‘experts‘, we show that room fragrance can do more than just mask bad odours - it creates a feeling of cozyness. Our cute actors sniff their way through the living room and prove it: The new fragrances are so authentic that mole, hedgehog and squirrel prefer to stay indoors.

Germany votes ëlectric
Havas Germany

Germany votes ëlectric

For the 2025 German federal election, Citroën put the electric car at the heart of political discourse. With the most electrifying vote of the year, the brand took a stand – with a wink, but a clear point of view: for progress, sustainability, and a better tomorrow. The campaign was brought to life through high-impact visuals across social media, online video and out of home – aired at the peak of the political season.

Havas Germany

SBK Brand revolution

Goodbye SBK ribbon, hello SBK heart. After more than 20 years, it was time to renew the visual identity of Germany's largest company health insurance fund. Because in all these years, the lives of insured people have become more colorful, more diverse and more digital. And this is now also reflected in the new design – with a logo that has people at its heart. Different-colored geometric figures that reflect the diversity of needs. And high-contrast colors and a new font that guarantee maximum legibility.

Havas Germany

Thirst for action

Stadtwerke Düsseldorf has switched all tariffs for its customers to green electricity. How can you gain approval for this greening in times of high energy costs? Our answer: a 360° campaign with detailed CGI motifs that presents the switch as an important contribution to the fight against the climate crisis.

Havas Germany

Toss the dry away

Dobendan is the market leader for throat pain relief. Less well known is their product for dry throat: Dobensana Herbal. Our TV commercial literally puts it in front of viewers' eyes – with a toss that seamlessly blends product demo and storytelling.

Havas Germany

Winter in Germany

In the past ten years, the number of homeless people who have frozen to death in Germany has increased by a staggering 500%. To draw attention to this tragic reality, we launched a gripping campaign together with fiftyfifty. With the striking visuals from a thermal imaging camera, we wanted to highlight the existential problem of the homeless in the cold winter days and thus create more social warmth.

Awareness Campaign

Research shows that 37% of the climate problem can be solved through nature-based approaches (source: The Nature Conservancy). Unfortunately, hardly anyone knows this. Nor that Justdiggit is re-vegetating degraded land in Africa by digging water bunds and thus cooling the earth. A fact that needs to be communicated to the world – with brand ambassadors for different target groups and many other measures to create the greatest possible awareness of Justdiggit's important work.

Countless reasons to smile

As one of the world's biggest love brands nutella is reminding us that it's actually the small things in life that make us happy. The international brand campaign is highlighting the countless reasons to smile in everyday life.

Invest to Score

How do German finance and a US basketball fit together? We would say pretty well. In 2021, German asset manager DWS partnered with the iconic Los Angeles Lakers. During the following year, we spread the word of this partnership: with ongoing content on social media, with events on and off the court, and with true star-appearances. Also, we built a bar.

Staybl

More than 10 million people worldwide suffer from Parkinson's disease. The most common symptom is a tremor, usually on one side. This uncontrollable tremor makes even the smallest movements a challenge. It also makes it much more difficult to use smart devices. In cooperation with the German Parkinson Association, we have therefore developed the Staybl browser app. Staybl compensates for any tremor in real time with virtual counter-movements. This ensures significantly better readability and usability – and enables people with Parkinson's to access the Internet stably and smoothly. Learn more about Staybl at www.staybl.app.

Kiri® Kindness Billboards
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Kiri® Kindness Billboards

The traditional Kiri® brand not only stands for creamy, natural cheese enjoyment, but also for kindness. To bring this attitude to the public, we gave away billboards in Germany, Austria, and Switzerland that could be customized with the help of an online configurator. The goal: Just be nice. To parents. Grandparents. Friends. Neighbors or acquaintances. The most beautiful posters were displayed in such a way that they were actually seen by the respective people. Kiri® kindness.

Social Media for HUAWEI

Not only do we produce an average of 1.5 projects per day for HUAWEI, we also continuously optimize our social media strategy through new formats, the creation of innovative designs, and the evaluation of previous, data-based performances - all in order to offer the HUAWEI community content on social networks that excites them.

Unlock great Stories

For the new entertainment offering in Austria from CANAL+, one of the world's largest media brands, we have created a powerful 360-degree launch campaign under the motto "Unlock great Stories". The centerpiece is the 60-second spot "The Keymaker," which dramatizes the art of storytelling in an emotional, cinematic way via the metaphor of a keymaker whose art and expertise make CANAL+'s engaging content impressively accessible.

Own it

Parenting isn’t easy, and when it comes down to motherhood there’s not such a thing as being the “perfect” mother. Specially when they are new to this experience, it is hard for them to relay on unsolicited advice or following unrealistic depictions of perfect motherhood on social media. With the spirit C&A’s brand philosophy “Feel Good Fashion”, we created an honest and emotional campaign that motivates new moms to feel as comfortable and proud of who they are, even if their parenting style isn’t perfect.

Exclusive for everyone

WeltSparen offers attractive conditions and service for everyone. For the campaign, we dedicated ourselves to the democratization of financial services. The TVC moves into the target group's world of thought and shows the usual entry hurdles. Humorous, but with a socially relevant question: Can you only get good conditions with good contacts?

Your day, your way

"Your day, your way" immerses itself in today's digitally designed life and makes HUAWEI Mobile Services and its possibilities for organizing our everyday lives tangible: whether it’s listening to your favorite music while jogging, streaming a new movie in the subway or reading in a café. The HMS prove to be reliable companions that adapt to individual lifestyles and digital routines. And this equally in terms of design: Because, similar to the daily choice of clothes, the complete user interface can be individualized via the HUAWEI themes according to your liking and character.

Storytelling for the catering industry

Storytelling for the catering industry

Take high-quality products with a unique selling point, season them with current trends and garnish them with quotes from chefs. The result is content-driven user stories for specialist media, online portals and newsletters - as inspiration from professionals for professionals. In addition to working closely with the media and chefs, we also support MILRAM Food-Service in promoting young talent.

The Race

In the fifth season of the Formula E Championship, we developed another communicative highlight for BMW i Motorsport. An online film about the new BMW i8 Roadster Safety Car: Bruno Correia and BMW yachting legend Pierre Casiraghi racing in Monaco. The stunt was documented through a social media campaign, a behind-the-scenes documentary, an interview series, and interactive content on the website.

Future market Far East

Future market Far East

The Singapore Economic Development Board (EDB) is a government organization that aims to encourage German companies to invest in the city-state, particularly in the area of Industry 4.0. To achieve this, we have developed an integrated communications concept and implemented a multi-channel content strategy - from PR and advertising, cp and website to events and stakeholder cooperation.

Racing Beyond

#RacingBeyond transports the feeling of the ABB FIA Formula E Championship and brings racing from the race track directly into the city center. The focus is on the brand new, fully electric iFE.18 racing car in the middle of an international, urban environment and in full racing action.

History Repeats

History Repeats

Pandemics, refugee tragedies, even the fight for gender equality: history repeats itself much more often than we think. With our latest work for the Getty Images archive, we draw attention to precisely this. And show what power lies in historical images.

If you can dream it, you can stream it

If you can dream it, you can stream it

Streaming and elaborate online formats are the most exciting digital products of this time: With DWS Investment we developed and designed the newly created streaming and content platform DWS+. From the UX concept and design to the realization of 80 video formats and a live event for the Investment Conference 2021 (attendance rate 93%).

Forever Lasting Moments

Forever Lasting Moments

"Forever Lasting Moments" creates an awareness of the long-term effects of disposable plastics. We show iconographic, historical events and their duration – such as the UN Climate Conference 2016 with agreements that lasted only two years (in contrast to the plastic bottles used there).

Security Campaign

Crazy ideas are often the best. For the TV and online campaign, we were inspired by unusual purchase decisions: “Crazy? Only if you don’t pay with PayPal. ”Otherwise, we did a great job and worked with an extensive OoH campaign, special placements and social media.

Finish saves water

Just in time for World Water Day, Reckitt brand Finish is once again calling on German people to save water: The sustainability initiative "Finish saves water" sensitizes people with its message "Every drop is precious" to save water by not pre-rinsing dishes and thus protect nature in Germany. And Finish goes even further: in cooperation with the German Forest Protection Association (SDW), the brand is also reforesting drought-stricken forests.

Zitrön - The Ënd of an Ëra

Anyone who buys a car in Germany has many manufacturers in their relevant set; except for Citroën. No wonder that the brand awareness of the brand was at rock bottom.For Citroën's 100th birthday it was time to change something – so we changed the name: Citroën became Zitrön. Just the way the Germans have always pronounced it anyway. The rebranding was everywhere. And was advertised with an agile and cross-channel campaign.

Let's cool down the earth

In Germany, we have committed ourselves to the meaningful mission of the Dutch NGO Justdiggit. An impactful initiative that uses a simple shovel to help regulate the climate in a sustainable manner. For the German brand launch we created the local website adaptation and developed the comprehensive campaign “Lasst uns die Erde abkühlen” (“Let’s cool down the earth”) with artist Thomas D as official ambassador. Since then Justdiggit has been visible online, out of home and on German TV and showcasing solutions for one of the most critical topics of our time: climate change.

Repicturing Homeless

For "Repicturing Homeless" we turned homeless street vendors of the local fiftyfifty magazine into stock photo models of popular motifs. In cooperation with the internationally well-known picture agency Getty Images and fiftyfifty, more than 120 stock photos have been created, showing the homeless as managers, scientists, fashion designers or business women – visual results that question the public perception of homeless people.

The Footballpen

During the last FIFA World Cup, German people struggled to combine their two major dedications: football and work. Because with the World Cup taking place in Russian time zones, play times clashed with German working hours. We at Havas Germany found a way to bring work and football together. For our client radio.net, we developed an undercover radio device inside a regular ball pen. Once it’s connected to a mobile via Bluetooth, people can bite on the narrow end of the pen and – thanks to bone conduction technology – enjoy a private broadcast nobody else can hear.