Havas Hamburg
PR. Social. Naturally Nordish.
Public relations and content marketing are our core disciplines, but we also flourish in integrative fields like social media and influencer marketing – in other words, we’re masters in the entire repertoire of interpersonal communication. That's why we don't mind calling ourselves an integrated communications agency. In essence, we simply look for the right solution for our clients. And we generally find what we're looking for.
According to the littering problem the Stadtreinigung Hamburg (waste management) launched a major city cleaning campaign. Therefore we developed the 360° campaign "Hamburg – the clean city" making a well-kept city a matter of heart for all Hanseatic citizens. On posters, in advertisements and social media, our ambassadors showed the commitment to cleanliness and recycling. Over 12,000 people have signed the cleanliness agreement in support on the campaign website. Furthermore, a special shopping guide and Zero Waste Map help to avoid waste every day.
We ran a broad reaching Influencer campaign for Alcon, one of the global market leaders operating in ophthalmic surgical and vision care markets. Our goal: to position the quality and trustworthiness of Alcon's monthly and daily contact lenses within young Millenials & Generation Z in Germany. With over 25 Influencers participating in creating more than 100 social media content pieces and reaching over 3 million contacts, our campaign was a huge success.
In the heart of Hamburg, a new opportunity area for innovative entrepreneurial concepts is being created on an area of around 300 hectares. To establish the location among decision-makers, we designed, developed and implemented a clear CI, a meaningful website, press events, posters, exhibitions and brochures for investors.
Take high-quality products with a unique selling point, season them with current trends and garnish them with quotes from chefs. The result is content-driven user stories for specialist media, online portals and newsletters - as inspiration from professionals for professionals. In addition to working closely with the media and chefs, we also support MILRAM Food-Service in promoting young talent.
The Singapore Economic Development Board (EDB) is a government organization that aims to encourage German companies to invest in the city-state, particularly in the area of Industry 4.0. To achieve this, we have developed an integrated communications concept and implemented a multi-channel content strategy - from PR and advertising, cp and website to events and stakeholder cooperation.
Saving products in times of negative interests is the most boring topic to report about, right? Wrong! We developed a saving study, which examines the topic of saving from new, emotional perspectives. Thanks to the survey and our PR activities, RaboDirect makes it onto the front pages of renowned daily newspapers such as BILD and is always present in the lifestyle press!
