Havas People
Companies need to put their people first. Consequently, it‘s all about Employer Branding.
Not only are expectations of brands and companies changing – but so are people's motivations for choosing an employer. By 2025, Millennials and Gen Z are expected to make up 70% of the global workforce. And they want more than "just" a job, especially in Western societies. They expect individual benefits. And they expect their employer to have an attitude they can identify with. Expectations that must be met in terms of content and communication.